There was an average match attendance of 18,544 across all games at the Women’s Euros, with a total of 574,875 spectators; the value of television rights soared by 289 per cent; 84 per cent said their experience watching the tournament has improved their perception of women’s football
A record-breaking 365m people around the globe watched the Women’s Euros in the summer as England lifted the trophy.
UEFA, European football’s governing body, released a report on Tuesday by Ernst and Young revealing the positive impact of the tournament which was held in England.
The tournament ended as it began – with a record-breaking attendance. Wembley was packed with 87,192 spectators for the final between England and Germany, smashing the record set for the opening game as 68,871 people attended the Lionesses’ win over Austria at Old Trafford.
There was an average match attendance of 18,544 across all games, with a total of 574,875 spectators across all fixtures and 85 per cent of those likely to go to women’s football matches again in the future.
Eighty-four per cent of spectators said their experience watching the tournament has improved their perception of women’s football with 88 per cent likely to watch a women’s game on TV.
